What We Do
The Heartifacts Collective is a one-stop shop for iconic and intricate sarees and quintessentially Indian themed attire for the NRI community.
The feeling, sight, and smell of a gorgeous and enamouring saree is unparalleled. That touch of pure silk, the scent when brought close, being enveloped by the flowing fabric, seeing your reflection in the mirror and being praised for your appearance all has that immediate feel-good factor. Even if you’re not living in India, the love for sarees is universal. However, the availability and collection of sarees available outside of India is limited and often lacklustre in terms of variety and value.
The Heartifacts Collective was founded by Shubha Narayanan on the premise of making those one-in-a-million fantastical weaves of sarees readily available to women living outside of India. Through our painstakingly curated database of very specific weavers and tailors, we have been bringing sarees of the highest calibre, quality, and beauty to the USA since 2021. We have been passionately sourcing some of the best sarees that meet the eye. Whether it’s a kanjivaram saree with a pure zari, a tussar silk saree with intricate and indigenous kalamkaari work, or a grand gadhwal saree, or any other kind, Heartifacts has the best and the most beautiful pieces in store for you.
We work with remote and elusive weavers from various communities across all corners of India – from Kashmir to Kanyakumari, from the Rann of Kutch to Manipur, sarees purchased from the Heartifacts Collective provide a livelihood for artisans across the country. They determine their prices and their working conditions, and we are just happy to provide them an opportunity and a humane channel to sell their products.
Of course, we do not just stop at sarees. We source and craft exquisite customised kaftaans, lehengas, kurtas, salwar suits, and even jewelry to go with it. Our collections of bespoke men’s linen shirts are made from carefully selected fabrics with eye-catching designs and motifs. We undertake entire wedding fashion design, curating and manufacturing the attire for the bride, groom, bridesmaids, and groomsmen.
Feel free to window shop, or contact us and get a response from Shubha herself. Get a Heartifacts product into your wardrobe today. #HeartifactsCollective